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- đ The biggest opportunity for marketing in 2024 is...
đ The biggest opportunity for marketing in 2024 is...
A platform you may not be using enough. And even if you are, not like this!

Hereâs to a great week!
Welcome to AI Catalyst. We post content on AI tips, ways to leverage AI to improve your marketing, and how to use AI to automate your workflow.
TODAYâS TIP
đ The biggest opportunity for marketing in 2024 is...
A platform you may not be using enough. And even if you are, not like this!
That platform is X/Twitter.
No this isnât what you think it is.
Iâm not talking about organic marketing and regurgitating what is already out there from X influencers.
And Iâm not talking about posting content several times a week, and engaging with as many accounts as possible in your niche to grow.
Those are slow, organic methods that do not get you your ideal users and customers.
What is actually going to move the needle is paid traffic within the Twitter platform.
You see, Twitter/X has a massive audience in the AI, SaaS, and cloud-based tools niche.
People call it âAI Twitter,â âSaaS Twitter,â and even âMoney Twitterâ where people talk about entrepreneurship, business, and marketing.
Targeting these people directly will result in higher conversions for your business, so you no longer have to spin your tires on marketing that doesnât work.
Another reason to consider Twitter is it has some of the cheapest costs per click weâve ever seen, across all social media platforms and marketing methods.
We have seen costs per click between $0.15-0.20 at scale, which is unheard of. That is cheaper than influencers across multiple social media channels.
Part of the reason why is due to good olâ Musk. Large corporations pulled out from X as a platform because of him, which has greatly reduced the number of advertisers.
This is where you can come in.
Implement Twitter ads and youâll be waayy more ahead than you are today. Get a start on your competitors before they also realize the Blue Ocean that is Twitter.
Want to start but donât know how? Book a call with Caleb and we can help.
Either way, we will have more tips for you on Twitter ads this week.
Chat soon,
Bryan