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šŸ”® How to craft blogs posts with AI

Become an AI-driven marketer

Author

AndrƩ Balico
June 20, 2024

In partnership with

Hey AI Lessons Crew šŸ”®

In the fast-paced marketing world, staying ahead of the curve is crucial. Imagine having a tool that can generate compelling content ideas, craft engaging copy, and even optimize your SEO strategiesā€”all in one place. Thatā€™s where ChatGPT comes in!

This weekā€™s lesson includesā€¦

  • šŸ“ How to use ChatGPT for generating content ideas

  • šŸ“¢ Crafting engaging marketing copy with AI

  • šŸ” Enhancing your SEO strategies using ChatGPT

Youā€™ll need:

  • ChatGPT and thatā€™s all!

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šŸ”® Letā€™s startā€¦

Open your ChatGPT and get ready to start

šŸ’” Tutorialā€¦

1) Brainstorm topics with ChatGPT

Start by using ChatGPT to brainstorm content ideas for your next marketing campaign. For example, ask ChatGPT:

ā€œGenerate 10 content ideas for a blog about sustainable fashion trends in 2024.ā€

2) Write copy

Once you have your content ideas, select one to develop further. For instance, if you chose ā€œInnovative Sustainable Fabrics to Watch in 2024,ā€ you can use ChatGPT to craft a marketing copy. Ask: ā€œWrite a blog post about innovative sustainable fabrics to watch in 2024.ā€

It will generate a draft you can use as a starting point. You can also create something better if you provide more details and show what you want. So a better copy could be generated by using a prompt like this:

ā€œWe're writing an article about the importance of innovative sustainable fabrics to watch for in the fashion industry. EcoTextiles, a company focused on eco-friendly fabric solutions, will be our featured partner. The article should emphasize the value of these innovative sustainable fabrics in promoting environmental sustainability and reducing the carbon footprint of the fashion industry.

Please write an 800-word blog post centred around the keyword 'innovative sustainable fabrics'. Include information about the features of these fabrics that make them a top choice for designers and consumers concerned about sustainability.

Use a friendly and educational tone of voice. The post should be written in the style of the following example post:

Lately, sustainability concerns have increasingly gained a broader public and political debate. This is partly because of the growing awareness of climate change and the environmental impact of fast fashion.

Today, fashion brands are exploring various sustainable fabrics such as organic cotton, recycled polyester, Tencel, and bamboo. These materials not only reduce environmental impact but also offer high-quality and stylish alternatives to traditional fabrics.ā€

Of course, it still needs to be polished by a human, but it is a great starting point and will save a lot of time!

3) Optimize content for SEO

You can also use ChatGPT to enhance your SEO strategy by asking:

ā€œWhat are the top 5 keyword clusters for innovative sustainable fabrics in 2024, and how can I incorporate them into my blog post? Within each cluster, include 3-5 of the most popular searches that we should rank for.ā€

ChatGPT will provide a list of keywords and suggest ways to integrate them into your content to improve your search engine rankings.

Want to learn more about how the leverage ChatGPT and other AI tools for marketing? Donā€™t forget to register for the Growth School Free Masterclass.


Until next week,

AndrƩ